Innovation, defined as “a new idea, method or device,” was coined as a word around the 15th century, but in the 21st it’s become all the rage. But things began to go wrong when we began to focus on the process of innovating itself, rather than the process of getting results.
I have excellent news for you: we have a solution to the world’s problems. Not a difficult, boring solution like fairness in global trade, curbing small-arms trafficking or improving governance. No! Our solution, on the contrary, presents in forms as varied and exciting as the toys that come in Cracker Jack boxes or, in France, the aptly named Pif Gadgets that used to come with Pif Magazine.
